Position | Outreach & Marketing Coordinator, Empowering Families Project(Full-Time)

Reports to | Director of Empowering Families Project

Summary | Under the direct supervision of the Project Director, the Outreach Coordinator will be responsible for recruiting couples into a research study that provides healthy relationship and economic support services. The Outreach Coordinator will lead the department to develop leads of 750 candidate couples and at least 258 enrolled couple participants per year. The Outreach Coordinator will be responsible for developing a strategic recruitment plan for community relationships, mass media, and social media campaigns. The Outreach Coordinator will lead the department to implement these plans and will schedule eligible couples for intake and enrollment. This may include direct recruitment of potential couples, developing and maintaining community-based organization referral systems, calling and texting to schedule intake appointments, and developing marketing/recruitment strategies and materials. The Outreach Coordinator will be responsible for executing social media strategies, creating, editing and updating content for Empowering Families social media platforms, along with ensuring all inquiries are responded to in a timely and appropriate manner. They will have primary responsibility for coordinating and performing public presentations with community organizations and various media outlets. The Outreach Coordinator will also be expected to participate in regular program meetings, supervision, trainings (e.g., domestic violence, child maltreatment), and will be expected to follow all policies for the agency and the Empowering Families Program, including federal grant guidelines.

Requirements | Bachelor’s Degree in marketing, communications or public relations preferred. Bilingual (English/Spanish).

Experience | One year experience recruiting couples or families for similar organizations; previous experience with diverse and low-income populations. Extensive knowledge of the community, social media platforms, public outreach and engagement, sales, and direct marketing experience preferred. Public speaking and partnership or business development experience.

Job Skills/ Qualifications:

  • Excellent interpersonal skills and public speaking abilities, and ability to maintain a positive relationship with program staff and community.
  • Strong writing, editing (photo/video/text), and communication skills (both oral and written).

  • Experience working with individuals from diverse backgrounds and knowledge of cultural competency.

  • Ability to maintain accurate record of contacts and produce reports that identify meaningful trends.

  • Efficient in Microsoft Office (primarily in Excel and PowerPoint), and social media (Facebook, YouTube, and TikTok)

  • Ability to maintain confidentiality regarding clients and agency business.

  • Must have own reliable transportation, auto liability insurance, and a valid Texas driver’s license.
  • Must be able to successfully pass a background check.

Hours | Full-time, with ability to work frequent but irregular evenings and weekends.

Salary | $37,000 – $42,000

Please submit your resume and a cover letter to Stephanie Warren, Empowering Families Project Director at swarren@theparentingcenter.org. Include “Outreach and Marketing Applicant” in the subject line.

No calls please. Only electronic submissions will be accepted.